8 Ways to Get the Marketing Word Out

8 Ways to Get the Marketing Word Out
by Matthew S. Gosselin
“Setting A Sale Price in a Slow Market,” (New York Times).
“Bubble, Bubble, Housing Market is in Trouble,” (USA Today).
“Home Sales Plummet 21%” (Boston Globe).
You don’t have to pick up too many newspapers or watch a lot of television to learn that the real estate market [...]

Why A Brian Buffini Course Could Be A Waste of Money

By Matthew S. Gosselin
Author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing
Yeah, I said it.
Out in the real estate world, agents are craving solid and innovative information. In their quest they discover the low-hanging fruit–the companies out there that want to offer you complete success in just 10 [...]

Agents: Be Authentic

Agents: Be Authentic
By Matthew S. Gosselin, Author of My Blue Goose
Your Blue Goose is what makes you authentic. Authenticity is what will sell yourself and your business. It’s why brands such as Ben & Jerry’s, Starbucks and Samuel Adams have received an their cult-like following. So what does it take to be [...]

Upcoming Articles

I have been receiving some emails of late that of asked me about my upcoming article titles. I aim to please so here they are:
7 Blue Goose Ideas To Make Sure Homeowners Hire You Before Your Colleague
Recipe Cards: Stop Sending Them!
Also, keep in mind that I am always open to suggestions should you want [...]

August 18, 2007

I started to write an article titled “Internet versus Print advertising” and realized half-way through writing it that the article had been inaccurate since the title. As we learn more about the strengths of the internet and understand how we can better measure print advertising, we learn that it is a combination of the two [...]

August 15, 2007

Went to the lighted driving range here in Quincy, MA and actually had to wait for a spot to open up. Golf is an intriguing game but not because I still have issues with my slice. It’s intriguing because of the evolution it has taken. What was once a rich man’s sport [...]

August 6th, 2007

Ate with a family I never knew before today. I’m here in the Amish country of Lancaster, PA and went to Good ‘N’ Plenty a tourist staple. It’s a dining experience with family atmosphere and a Godsend for any business traveler or ‘Roadie’ as we are known. There was a couple from [...]

August 4th, 2007

It’s really exciting. I’m finally starting my own blog! Blogging is not new to me by a long shot. I have been reading blogs for at least four years. I realized about a year ago that I was spending more time responding to other people’s blogs and that since I had [...]