Come See Me at the NAR Conference in Vegas!

I just wanted to let everyone know that I will be attending the NAR Conference in Las Vegas from Nov. 13-16. Be sure to stop by the Xpressdocs booth to say hi and to get a copy of my book, My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. (Visit My [...]

Small Is The New Big

I just finished reading Seth Godin’s book, Small Is The New Big. It’s embarrassing to admit but I had pre-ordered this book some time ago and it has sat on my shelf. It’s not because I didn’t want to read it or couldn’t make the time to do so. I felt that [...]

Videos That Change

I can never read enough business books. I think everyone is always out to find the next big idea. For those of you who may not have the time to read these books, let the authors tell you about them through video.
Go to Videos That Change
Thanks Seth Godin!

5 Ways To Beat Up Your Homeowner (with good service)

5 Ways To Beat Up Your Homeowner (with good service)
Matthew S. Gosselin, Author of My Blue Goose
MyBlueGoose.com
Let’s face it. Homeowners can be disgruntled. Especially in markets when homes don’t sell as fast as they used to. Many of them will assume that the problem is with their real estate agent. Some [...]

Why Do I Care About You?

Why Do I Care About You?
By Matthew S. Gosselin, Author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing
I love Sky Mall magazine. I travel constantly yet every month I have to pick up the latest Sky Mall to see if anything has changed. It’s the freak show of [...]

The End Is Near: 100 Days

Only 100 days until the end of the year. There is no better time to plan the rest of your marketing for not only 2007 but the beginning of 2008. Here are some questions to consider.
1. What am I doing for direct mail pieces for the rest of the year?
-Christmas Cards
-Thanksgiving Cards
-Market [...]

Hopeless In Times Square

By Matthew S. Gosselin, Author of My Blue Goose
I’m sitting here eating breakfast and staring out into Times Square. Once you get past the initial awe of the street, the commotion and the billboards, it is easy as an advertiser, to feel a sense of hopelessness. Sean John, Bank of America, Yahoo, TDK, [...]

Sitting in BWI

I enjoyed my time here in D.C. I forgot how much energy there is in this city. Between the universities, colleges, politics and hardcore lobbying, this place never misses a beat. Great places to eat in Georgetown!

Bad News Travels Fast

Seth Godin writes a compelling argument for why bad news travel fast. As real estate agents most of our business will come from word of mouth or referrals and it’s important to stay in tune to these topics.
The reality is that people enjoy watching others fail. it’s true even though many of you [...]

Best Time To Call

Interesting new study done by Marketing Sherpa reveals that the best time to call people and get them to take action is between 3:00-6:00. The best conversion rates took place between 3:30 – 4:25. Also, Friday seemed to be the best day of the week. Interesting stuff when you think about calling [...]