I actually love receiving them but they take so long to write out….until now. See my message below.
This year my company, Xpressdocs, is very excited to announce a new website that allows you to design holiday cards using family photos and personalized messages. Xpressdocs is the leading provider of on demand materials to real [...]
After writing the title I figured I had just about said it all. “But Why?” Some of you may say. Others will get defensive and tell me that they have been sending them for years and their clients love them. In fact they look for them in the mail. I even [...]
Direct Mail Idea #4: The Consumer Wants Their Message Customized
A survey conducted by the USPS tells us that 43% of consumers want their marketing to be personalized and customized.
It has never been more important to sort your blue lists into a number of different categories; sort by buying power, interests, loyalty, by [...]
Our friends at Xpressdocs have come out with an impressive survey that shows us where the top 100 real estate professionals that use their system spend their marketing dollars. Some conclusions from the survey include:
Agents spend at least 10-15% of their gross commissions on marketing
100% use Just Listed and Just Sold cards with EVERY [...]
Sometimes to be the first to do something is what will define your blue goose .. Not all of the time though. I’m reminded of Arthur Hienemen who built the first motel (he coined the phrase) in 1925 called the Milestone in San Luis Obispo, CA. Although the ideas was cutting [...]
To Managers and Brokers of Real Estate Offices:
It’s time we had a talk. I have been doing some thinking and have some questions to ask.
1. As a company, what are we doing to market to people of different ethnic backgrounds?
2. Can all of our legal paperwork be found in other languages?
3. Do I have [...]
Direct mail has become the standout element in the successful real estate professional’s business. In 2007, it will reach $161 billion in U.S. spending making it one of the top mediums used by companies in the country.(Direct Marketing Association
Besides purchasing the right kinds of lists and using them consistently, direct mail is most effective [...]
Here are the facts. Over the last couple of years we have seen a decrease in the number of transactions and an increase in agents. Below is a graph charting the increase of agents versus the decrease of transactions. All of the numbers are as reported by NAR. It shows that competition [...]
Real Estate Tomato, always a great real estate marketing source, gives us 7 great blogging must-haves that we should all probably post on the side of our computers. These represent the absolute basics to making sure your blog is read and revisited. Creating a loyal audience will drive your traffic in a [...]
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of lists and using them [...]
