Send Them A Ball! Huh?

If you are looking for a very unique and maybe odd closing gift, Visit SendaBall.com. They will customize and mail an inflated ball to anyone you choose for $19.99. “HAVE A BALL! ENJOY YOUR NEW HOME!”

Direct Mail Idea #6-Email Follow-up

Direct Mail Idea #6: Follow up with an email
In the sales world, everyone expects a follow-up. Let’s face it, as consumers we need constant reminders even when it is about something we are involved with. Any time you send out a direct mail piece, pick your top 50 most important contacts and send [...]

Word of Mouse

Over and over we have heard how important it is to generate positive word of mouth advertising about our business. We have also been told that bad news travels faster and to larger audiences.
In this day and age, news travels in a viral fashion much like a disease through the internet. There [...]

“Real Estate Brokers Face An Uncertain Future”

On page 45 in Seth Godin’s new book,Meatball Sundae , he says “I could talk about how the millions of full- and part-time real estate brokers are facing an uncertain future.”

Does this scare anyone else? It shouldn’t. We should be excited about this as long as we are willing to adapt to our market. [...]

Tell Me About Your Company

After walking into a Dunkin Donuts in Quincy, MA I asked my barista if she knew where the first Dunkin Donuts opened up. Truth be told, I already knew the answer but she did not. While making my iced caramel latte, she asked a couple other people who also weren’t sure until [...]

Direct Mail Idea #5: The Consumer Wants to Know What Is In It For Them

If your message doesn’t hold value to the person who is receiving it, don’t bother wasting your money. More than ever consumers need to know that there is something geared to them, some sort or payoff to take a look at your direct mail piece.
This is great news for you! Make sure that [...]

The Ultimate Agent Tool Belt

Get ready for the most innovative, useful and must-have tools for your real estate business. Here is a great list of tools to give you that blue goose factor we have all been talking about.
Pixenate.com
Agents take a lot of photos and as you know they don’t always come out picture perfect. [...]

The REAL DEAL Review is In!

The Real Deal, the leading New York City real estate magazine has reviewed my book, My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing. Check it out HERE

Seth Godin Does It Again With A Meatball Sundae

I just finished a webinar with world-reknown author of 7 bestselling books, Seth Godin. His newest book called Meatball Sundae uncovers a growing problem in this fast-paced social-feeding internet environment we are all in. It is all to common for companies with great products (the meatball) to use these new marketing [...]