Entries from December 2007

December 31, 2007

Change Your Packaging

Pancakes have been around, seemingly, forever. So how could they ever get any better?
For one, the packaging could change. Pancakes are commonly a weekend food because of the length in time of preparation, unless of course you are fine with the frozen pancake thing.
One company has created a new and unique packaging for pancakes. [...]

December 27, 2007

Change Is Good, Goodbye 2007

Author’s Note: This is my last post until 2008. I’m astonished and overwhelmed with the attention that my book, My Blue Goose and my blog, Blog of Geese have received since launching. Thank you to each and everyone of you who have read, commented, forwarded and linked my blog posts.
2008 promises to [...]

December 21, 2007

Peas. Twitter. Cancer.

Peas. Twitter. Cancer. These three seemingly unrelated items have been brought together in an act of courage and zest by Susan Reynolds. Together they hold a powerful and valuable mission: to bring awareness to breast cancer and to raise money for research.

Susan has captured the power of the Twitter community in [...]

December 20, 2007

Two Words For Agents To Focus On In ‘08

Hyperlocal. Def. Not just local but excessively local in subject. Think of this word when you are planning for your blog and your website. Notice blog came before website in that sentence. There are some great blogs out there that concentrate on subjects that are very local to the area in which the [...]

December 18, 2007

What Has Your Company Done For You Lately?

“My company is all about marketing themselves and not me,” one agent told me at a presentation recently. Like it or not, it is in your company’s best interest to market themselves before they market you specifically as an agent. This is not what you want to hear, right? Maybe not. [...]

December 17, 2007

Direct Mail Idea #10: Make Your Mailing Lists Interest-Specific

The greatest asset you have in companies like Xpressdocs who allow you to order small numbers of quality, direct mail pieces is that you can target a very select group with special interests. You are only able to take advantage of this if you have your mailings lists sorted accordingly.
I was [...]

December 13, 2007

The Gosselin List, Best in Real Estate 2007

Welcome to The Gosselin List 2007, this years best of the best in real estate.

Top 10 Most Influential Real Estate Blogs

Inman Blog
Real Estate Tomato
Little Pink Houses
Rain City Guide
Jeff Turner/Real Estate Shows
Lake Tahoe Real Estate Blog
CREN Blog
Real Estate Undressed
4Realz
Real Estate Trends Blog

Best Real Estate and Marketing/Sales Books of 2007

Swanepoel Trend Report [...]

December 13, 2007

VIDEO: My take on Seth Godin and Meatball Sundae

December 11, 2007

Let’s Put Being P.C. Aside This Christmas

After lunch with a colleague and some clients I was told I should be more careful about wishing people a Merry Christmas just in case they weren’t Christian. Then I ran past an article from Ben Stein. Most of you know Ben. He was a speechwriter and lawyer for Richard Nixon and [...]

December 10, 2007

The Holidays Hit Yankee Candle Where It Hurts

On Yankee Candle’s> website they have a disclaimer that due to their high volume of orders this year they will be unable to process more orders on time to get to the destination before Christmas. This was posted a week ago. It amazes that a company like this can make such a big [...]