Tips For Taking Outstanding Home Photos

As someone who sees literally thousands of property postcards each month, I am always surprised at how many of these cards show a photo with extensive flaws.
Here are some tips to print out and bring with you as a reminder when taking photos of homes.

Always save the original photo that you take. When you [...]

Creativity and The Best of ‘08 Super Bowl Ads

Creative inspiration for your real estate business comes in many forms from a variety of sources. This year’s Super Bowl ads are no exception.
In all likelihood you will probably never use television to advertise your services as a real estate agent but some of you may. For those of you who are [...]

Blog of Geese Lands in Texas

For those of you who read Blog of Geese on a regular basis, you know me as the author of My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing. What many of you don’t know is that I work for a company called Xpressdocs, based out of Fort Worth, Texas.
Xpressdocs is the [...]

The Math of Marketing Harmony

There are big brands like Disney, Coke, Wal-Mart. Then there are small brands which is the same category you as individual real estate agents fall in.
Large or small, everyone is after the same thing. It’s called marketing harmony. It is the pinnacle that a company reaches when everything just seems to [...]

Speak The Jargon

When I go to Dunkin Donuts I ask for an iced coffee with extra extra.
When I am working with a printer, I ask if they want their files in EPS and converted to outlines
While getting a haircut I tell them I want a 2 on the sides

All of these are examples of ways in which [...]

Becoming Part of The Culture

A few years ago I was fortunate enough to meet a successful real estate professional who made his office the golf course. It was in Rhode Island which hosts many privately-held golf courses. I promised him I would never use his name but would talk about him often. As he put it [...]

Do You Smell Something?

One of the greatest marketing stories may be something you never knew. Natural gas doesn’t smell. In 1937 in Texas, a shop instructor turned on a sander and within minutes almost 300 students in the New London, Texas school died from the explosion. The cause was a faulty and leaking natural gas [...]

Don’t Tell Me How To Blog

In society, we are guided by rules and laws which govern what we are supposed to do and how we are supposed to do it. There’s no question that without these institutions, we would not be able to have the living environments that we enjoy today.
In the artistic world, rules are purposely thrown [...]

The Real Estate Application of Twitter

On many occasions Twitter has been called a glorified chat room. However, as more and more professionals log on to use it, it is proving itself to be a useful tool.
Twitter is much like instant messaging in that you can type to a group of people who all instantly see your responses. What [...]

Kindle Me Kindly

I got an email from a reader who purchased My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing, from his Kindle, Amazon’s latest and greatest piece of technology. This may be the first person to do so and it is exciting to represent a new era in publishing.
At first glance I thought [...]