As someone who sees literally thousands of property postcards each month, I am always surprised at how many of these cards show a photo with extensive flaws.
Here are some tips to print out and bring with you as a reminder when taking photos of homes.
- Always save the original photo that you take. When you need it for Internet use, scale it down and save it AS A COPY. Remember that to use photos in print, it should be 300 DPI or higher.
- Remove trash cans, debris and other junk that might make it into the photos. Use mini-staging techniques like removing excessive appliances from kitchen countertops for uncluttered photos.
- Crop your photos to take out anything that may be a distraction to the property. Sites like Pixenate make it easy for professionals with little computer experience to edit a photo in most any way.
- Don’t rely on your company to save your files. Keep all of your own photos on an web based account like Flickr so you can access them from anywhere at anytime.
- Move Rover the dog or Fido the cat out of the way
- Update your photos seasonally. There is nothing worse then searching for a home in the summer and viewing pictures with snow on the ground.
- When lots of sun light is coming into a room, use your flash and if needed, turn on lights in the room.

Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon







1 Comment
February 13, 2008 at 9:33 am
You are a favorite, and I appreciate everything I learn and glean from your posts. Have your book too. Wow! Lucky me. Thank you…
Susie