The year was 2002 in San Francisco, CA when four friends realized that the world was facing a crisis. People were wearing the same socks; white, black and gray. Most people stick to these colors simply because they know they eventually lose one.
So the Little Mismatched Company was formed. With three socks [...]
Entries from February 2008
February 25, 2008
Do Your Socks Match Your Marketing?
February 22, 2008
Why A Bag of Chips Cost Me $2,000
Author’s note: Hang in there, this does relate to real estate.
I have a passion for chips. Not just any potato chips. I’m on a quest to find the crunchiest chip and I think I found it. After devouring my first chip in the bag I felt a small piece of my tooth come [...]
February 21, 2008
Eric Chandler Named CEO of Xpressdocs
Xpressdocs (www.xpressdocs.com) appointed Eric Chandler as Chief Executive Officer to continue the growth and vision of its founder, Colin Bailey, who remains with the company to focus on new strategic opportunities.
“We couldn’t be more excited about Eric’s decision to join our company,” said Bailey. “His experience and visionary leadership will greatly benefit our company [...]
February 19, 2008
Direct Mail Idea #11: Never Forget A Call To Action
Uploaded with plasq’s Skitch!
Keeping your targets from saying “So What?” after they finish reading one of your postcards is easy. Give them something to do. As important as it is to include your phone number, website and email address, give them something to do if they are truly interested in your material. [...]
February 19, 2008
Blog of Geese Is Now Mobile
Now read Blog of Geese on your mobile phone! Add http://blogofgeese.wirenode.mobi to your favorites and take this blog on the run with you.
February 17, 2008
If Disney Appeals To All Senses, Why Can’t We?
As I’ve strolled around the Disney parks these past few days I am reminded of my initial Traditions training when I was a Disney Cast Member. Traditions is a 2-day training that every one goes through whether you are sweeping floors or are the Vice President of the Magic Kingdom. In the training [...]
February 11, 2008
What’s My Product?
I’ve heard it a million times. “You are real estate agents, and you sell houses.” That is a very easy statement for someone to make when they are outside of the real estate industry.
Is that true? Do we sell houses? Yes, our ultimate objective is to match someone up to the [...]
