Your Homeowner Is Out of Control

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Today I read that a plane’s doors flew off after take off. Yesterday there was a story about a plane traveling from Miami with a hole in the bottom. The Southwest fiasco about inspections not being conducted properly. My last flight from Chicago to New Orleans which produced very [...]

My Blue Goose Visits With Trulia

I enjoyed talking with the folks at Trulila (Trulia.com) at this year’s Prudential Conference in New Orleans. Visit Trulia’s blogto read about their presence at this conference.
More information coming in future blog posts about what Trulia can do to make you a standout agent.
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Agents: Don’t Be Late!

This is a message to a minority. Real estate professionals, stop being late to showings and listing appointments. I am completely serious. I attended a sales meeting the other day and was shocked to learn that things had turned so sour with this office that timeliness was the main item on the [...]

Talk To The Shakers

I was getting my haircut the other day (there is much less to cut then there used to be) and a real estate agent walked in the door. They knew who she was because she gets her haircut at the same place. She spent a minute or two talking to each stylist and handed [...]

If You’re At One Of These Events, Get My Book For Free!

Tis the season for real estate conferences! If you find yourself at the one or both of the following events, be sure to stop by the Xpressdocs booth and ask for me. Mention Blog of Geese and I will get you a free copy of my book My Blue Goose, Exploiting The Wow [...]

The Information On Your Direct Mail Postcard

There is some confusion floating around the real estate industry about the definition of value as it relates to direct mail pieces. Should you send recipe cards? Should you partner with local companies to provide retail discounts? Should you stick with sending out market statistics and only marketing statistics? Here are [...]

Are You Yelling At Me?

I grew up in a small town just outside Burlington Vermont where my Uncle was the Mayor, I knew the postman by his first name, I could tell you the names of most every person on the fire department and my 5th grade teacher taught not only myself and my 3 siblings but my mother [...]

What Is Your Mean Green Machine?

Xpressdocs has announced its aggressive green initiative, making it one of the first real estate partners to do so. As real estate’s leading print on-demand technology company it understands the importance of creating a business environment that is both energy efficient and eco-friendly. While the plan incorporates recycled papers and environmentally friendly inks, it [...]

Social Marketing Stages of Intimacy

If you ask any serious marketer, they will tell you that real estate marketing is just as much about basic human psychology as it is about designing an advertisement. Of the many types of human psychology, social marketing is defining the way in which we conduct our business.
Social Marketing has been and will always [...]