Recycled 747 Plane Becomes House

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Just as I was sitting back in my office and checking out some of the newest real estate news and winding down for the weekend, I came across a Yahoo video about a new home being built in California.  Francie Rehwald has a dream that is different than most of us.  She [...]

Luba Knows How To Get It Done On The Web

I just came across the work of Zephyr real estate agent, Luba Muzichenko. As far as marketing is concerned, Luba does two things very well. First she is host to a very valuable and local blog titled “The Avenues Blog.” (photo below-www.theavenuesblog.com)

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The Avenues Blog is a neighborhood blog covering the [...]

Real Estate Agent In A Box, Brian Buffini May Be A Waste Of Your Money

There is a common myth in the real estate world. The myth seems to work this way; If I do things the same way as everyone else, I will be fine. This is why you can Google real estate education and find thousands of courses that will supposedly make you millions in ‘x’ [...]

David Davis Shows Us Marketing At Its Best

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One of the monthly features on the new Xpressdocs’‘ Blog (launching July 7th) will be called Blips and Blunders. It’s a section that will feature the best and well, the not so best of real estate marketing. Here’s a taste of what to expect from this section. Let’s call [...]

Create Content That Your Audience Will Actually Read

“It’s no longer just enough for people to believe that your product (your services) does what it says on the label. They want to believe in you and what you do. And they’ll go elsewhere if they don’t.” ~Hugh Macleod
One of the biggest issues surrounding real estate marketing these days is that most of the [...]

When It Is Okay To Lose A Client

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I love reading the newspapers and online news sources to discover the new real estate deals out there in the marketplace. Everything from an Orlando developer giving away Mini Coopers to buyers to this buy one, get one free deal in California. Developers are pulling out all the stops to [...]

Going On A Real Estate Road Trip

After finishing a whirlwind tour of real estate conferences and events I am happy to report that my busy real estate travel season has come to an end. My travels have brought me from one end of the country to the other; from Boston to New York City to Las Vegas to New Orleans [...]