One of the monthly features on the new Xpressdocs’‘ Blog (launching July 7th) will be called Blips and Blunders. It’s a section that will feature the best and well, the not so best of real estate marketing. Here’s a taste of what to expect from this section. Let’s call it a sneak peak exclusive to Blog of Geese readers.
It didn’t take long to notice the work of David Davis. David used a template from the Xpressdocs public site to create a piece that real estate agents around the country should be doing more often. The postcard starts off with a great quote “New friends are silver, old friends are gold; make new friends but don’t forget the old.” This quote symbolizes exactly what agents forget to do. They forget the people on their blue list or they send them just one seasonal greeting each year. It simply is not enough contact.
This is yet another reason why David’s message is so great. It is very simple. “I’m still helping folks buy and sell real estate.” What more do you really need to say? Mr. Davis continues on the back with listing his experience and doing so in a way that is casual, warm and inviting. The photo he uses is the same. It’s honest, straightforward and is not coupled with horses or dogs or birds or some of the other animals I see in agent photos. To put it quite plainly, it is solid marketing and great execution.
David Davis (david@wowlookbuy.com) is now part of the Keller Williams organization and besides having a rock star name that is quite fun to repeat, he is going to pack a powerful marketing punch to the real estate marketing arena. Great job David!
Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon. Stay tuned for more information about his new book, “Stand Out, Stick and Stay. Transforming Real Estate Marketing”
