Alison Roger’s has a great post (found here) of her experience receiving direct mail from moving companies. The post provides great insight into the mind of a consumer. The main takeaways are:
If consumers are in the market, they will hold onto your postcard
Promote the fact that you are local and therefore are a [...]
The Gosselin List is compiled each year of the hardest hitting real estate blogs, technology and books in the industry. View last year’s here. Sometimes these tools aren’t the most popular or widely read making The Gosselin List a list aimed at finding the best content-driven tools.
Either comment here or email me at mg@mybluegoose.com to [...]
As I was stuck in traffic this morning, Teresa Boardman and I were exchanging stories on what we do when we are waiting. I happen to use Twitter more often then not.
“I remember the time I fell asleep in my car and my clients came and pounded on the window,” said Tersea Boardman. [...]
Watch Mike Lefebvre run with an idea and take it to a whole other level. Click here for the story
Most recently, Jesse Jackson was caught saying something he shouldn’t have about Barack Obama. This was one of those ‘caught off guard opportunities’ that the media eats up. What’s interesting about this story that nothing of what Jackson said was during the interview. It was all caught on tape before it. The [...]
I absolutely have to recommend a book that I read a few years ago called Small Change by Larry Terkell. The book is how doing the little things in life add up to big results. It’s the idea of the piggy bank. You’re thinking, what can a few pennies and some pocket [...]
I love guerilla marketing, I always have. My first exposure to it was something I instigated in the days of high school when I was student council president. I asked a small group of students to carry around bananas for the whole day and when someone asked why they were carrying it around, [...]
