Alison Roger’s has a great post (found here) of her experience receiving direct mail from moving companies. The post provides great insight into the mind of a consumer. The main takeaways are:
- If consumers are in the market, they will hold onto your postcard
- Promote the fact that you are local and therefore are a trusted resource
- It doesn’t matter much how you address your mail these days. Consumers expect them to be electronically address and may see handwriting as less then professional. However, in some cases, handwriting can be beneficial.
- Use a highlighter to highlight just 2-3 of your benefits. This can also be done in the initial design of your postcard so you don’t have to spend hours highlighting 1,000 postcards
- Do you ask for the consumer’s business? After all, it is the reason why you are sending them a direct mail piece.
1 Comment
August 16, 2008 at 7:09 am
Your blog is interesting!
Keep up the good work!