The bottled water industry has always amazed me. I mean truly amazed me. I am able to watch this over $35 billion (Beverage Marketing Corporation) industry as though it were a sporting event. Most recently I have realized that it continues to evolve and the latest evolution is most definitely in the [...]
Entries from August 2008
August 29, 2008
What Is Your Real Estate Packaging?
Pancakes have been around, seemingly, forever. So how could they ever get any better?
For one, the packaging could change. Pancakes are commonly a weekend food because of the length in time of preparation, unless of course you are fine with the frozen pancake thing.
One company has created a new and unique packaging for pancakes. [...]
August 14, 2008
You Don’t Want To Be In My Folder. Do You?
I have a folder that sits on my desk. You don’t want to be in it. It’s simply labeled blunders. It is a collection of some of the worst marketing, advertising and public relations examples I have ever seen.
When I was 14 years old I had a good idea of what I [...]
August 1, 2008
Do You Want To Market Your Listing To Me?
The following is an exercise I often do at speeches and presentations. First, visualize all of your listings as well as your current office listings.
Now let us begin.
I am a homeowner.
Do you want to market your listing to me?
I am in the market for a home.
Do you want to market your listing [...]
