Tonight my son, Evan, kept pointing to the back of my computer and saying “Dats Dada’s.” Translation: That’s Dad’s. It turns out that what he was pointing to was not my computer at all but a bumper sticker that is stuck to the back of my laptop. The sticker has a picture of a blue feather that can also be seen on the front of my first book, My Blue Goose. In many ways this blue feather has become a bit of a logo for many of my promotions.
What fascinated me was that my two year old son picked up on this, or at least it seems he has.
So often real estate agents haven’t found that one thing that the public can recognize quickly. This ‘one thing’ can be just about anything. This type of branding can be color scheming, a photo, a mascot, a way you pose in a photo and a slew of other things.
Take Carol Audette for example. Carol is one of New England’s top real estate agents. I remember Carol because growing up in Vermont it was difficult to NOT see her photo somewhere be it the newspaper, a
magazine, or the back of a shopping cart. Her photo was the same all of the time–which as the branding experts know, it is the best thing you can do. The funny thing is that her pose in the photo is the same photo I have spent many years telling agents not to make. She is holding a phone to her ear and smiling. The photo she used to use even had a cord attached. I know! Can you imagine a phone that is attached to a cord!? Even though I don’t care for the type of photo, the fact is that it works for Carol.
When you look at your branding, is there one thing that you consistently use to identify yourself?
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February 19, 2009 at 1:35 pm
[...] Blog of Geese placed an interesting blog post on Identifying That ‘One Thing’ In Your BrandHere’s a brief overview Carol is one of New England’s top real estate agents….So often real estate agents haven’t found that one thing that the public can recognize quickly…. [...]