- Ashley Furniture: Buy a room package and get a 42″ LG TV for only $199
- Chevy: Extended 0% financing
- Wendy’s tells us to stimulate our wallet with their 99 cent burger
- Switch to AT&T A Company That Will Be Here Tomorrow
With so much uncertainty in the market, company advertisements have turned to messages of outstanding promotions while educating the public about the stability of their companies. Although no one wants to throw themselves into the pits of doom and gloom messages the fact is that the public is looking for reassurance anywhere they can get it. They are also looking for deals anywhere they can get them.
Recently my wife and I purchased a home to be built in Florida. We simply couldn’t pass up the low interest rates, the low price points and the thousands of dollars available in upgrades and closing costs. Even after researching it myself, one of the first questions I asked was how the company was doing. Before we decided to purchase, I didn’t know much about the builder. We were looking for a reassurance that they would still be around in six months. The last thing we wanted was a half-built home.
Keep in mind that most homeowners these days are looking for the same assurances. Is your company reputable? Will you be sticking around? Is your company financially stable? Is there anything you can do from an incentive/promotional standpoint? Find answers to these questions and make sure your clients know them.
